what we include and the way we present the information, theCV is completely different:
We design the layout of our CV.
We decide what to include and what to exclude.
We determine how long it will be and how it will bepresented.
We are competing in an overcrowded market, seeking to grab the attention of our reader. Every day personnel managers, directors and managers are bombarded with litera ture, most of which will end up in the bin! A single job advert can result in a company receiving hundreds, if not thou sands, of replies. So:
How can we make an immediate, positive impact on the reader ?
When we begin to see our CV as our personal sales brochure, which advertises what we have done and can do for the reader, then we have an increased chance of meeting ourobjectives.
Avoid information overloadUnfortunately, many people go straight into the 6 tell mode'.A client who recently attended one of my courses had com-piled a nine-page CV packed with information! The opening lines included:
Age and date of birth (just to emphasise how old he reallywasl)
All the schools and colleges he had attended throughout his life.
The year he was married
The ages of his children.
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